of tomorrow: the coffeeshop 
2025

Poster design for an interdisciplinary studio
For Iowa State University’s College of Design
Designed with Yongyeon Cho, Associate Professor of Interior Design





Of Tomorrow: The Coffeeshop is an interdisciplinary studio at Iowa State University in which students imagine the coffeeshop fifteen years into the future as a hub for gathering, work, and connection. They design a flagship coffee roastery in Koreatown, New York, envisioning it as a cultural anchor shaped by evolving social behaviors and immersive experiences. The studio identity reflects this spirit of hybridity, blending English letterforms with Korean Hangul to evoke intercultural exchange, and combining pixelated and organic forms to express the convergence of physical and digital experience.






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photo credits: Brandon Olsen

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the design practice of brandon olsenlocation: the midwest © ordered mass 2025