half day at the lake 
2024 2025

Identity design for an ultramarathon
Supported by Running is Fun Sometimes





Half Day at the Lake is an ultramarathon run along the shores of Lake Michigan in Evanston, Illinois. The identity for the race was inspired by flags waved by cheering supportors and flags and kites at the beaches in Evanston.







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photo credits: Brandon Olsen 

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the design practice of brandon olsen
location: the midwest 
© ordered mass 2025