half day at the lake 
2024 2025

Identity design for an ultramarathon
Supported by Running is Fun Sometimes





Half Day at the Lake is an ultramarathon run along the shores of Lake Michigan in Evanston, Illinois. The identity for the race was inspired by flags waved by cheering supportors and flags and kites at the beaches in Evanston.







awards

STA 100 Typographic Excellence 2026
Award of Excellence for Poster Design, Art Directors Association of Iowa 2026
Silver Award, Graphis Design 2026
Finalist, Communication Arts Typography 2026
Award of Excellence for Identity Mark, Art Directors Association of Iowa 2025
Award of Excellence for Collateral Design, Art Directors Association of Iowa 2025

exhibitions

ADAI Annual Design Exhibition, Des Moines, Iowa, USA 2026
ADAI Annual Design Exhibition, Des Moines, Iowa, USA 2025

publications

Graphis Design Annual 2026





photo credits: Brandon Olsen 

Index
the design practice of brandon olsenlocation: the midwest © ordered mass 2025